Hello, how are you?

Come on in and take a look around.

If we look like your kind of agency…

…then you're probably our kind of client.

Founded in 2008, Logic & Magic Inc. combines big agency expertise with boutique studio creative quality and personal client service.

So what can you expect?

Experience & Enthusiasm

We offer skills and knowledge honed through decades of professional experience. We work with clients from around the globe, across a wide variety of business sectors, for organisations of many types and sizes.

This variety helps us bring a fresh perspective to every project. Building great brands is still the reason we get out of bed in the morning – smiling.

Commerce & Craft

We never lose sight of our clients’ commercial goals. We’re not inhibited by a small budget, nor intimidated by a large one – we simply promise to make them work as hard as possible.

We are also unashamedly obsessed with the detail of execution. Our ethos is “A clear concept, crafted to perfection.”

Function & Form

Whatever we do, it has to look great – but it also needs to work. We ask, “What do you really want to accomplish?” Then we decide how best to achieve your desired goals.

We believe effective branding is achieved by giving due consideration to the granular as well as the glamorous, so we focus on defining and delivering the ‘moments of truth’ that will create the greatest impact for each individual client.

Industry & Imagination

We collaborate closely with our clients and we’re not afraid of the hard graft necessary to turn a project from good to great. We’re here to help. You can trust us to deliver.

We are relentlessly curious. Like magpies we find inspiration in the exceptional and the everyday. We love solving problems. Constraints fuel our creativity. We craft bespoke solutions in response to each client’s unique circumstances.

Meet the founders…

Shaughn McGurk

Shaughn has over two decades of experience as an award-winning creative thinker, designer, writer and branding consultant. He has worked in London, New York and Dubai.

Find out more about Shaughn

Shaughn earned his stripes working across a huge variety of sectors and disciplines for clients such as Aston Martin, BMW, Cancer Research UK, Castrol, Conoco, CrossCountry Rail, Edexcel, Gerber Foods, GirlGuiding UK, George Wimpey, Nikon, National Savings & Investments, Orange, Reebok, Taylor Woodrow, Triumph Motorcycles and the United Kingdom Atomic Energy Authority.

He has been described as, ‘…a naturally interdisciplinary kind of designer, at home with concepts and ideas that can enhance a brand in whatever context it is experienced’, and, ‘…a prolific worker, an excellent presenter and is that rarity in designers, someone who understands the importance of the written word, as well as imagery, in successful communications’.

Shaughn is very proud of his family and his 10:14 Nürburgring lap time.

Visit Shaughn’s Linkedin Profile »

Tom Probert

Tom exploded onto the design scene, winning a creative industry award to land his first job at one of London’s most prestigious agencies. Since then, he’s worked in London, Paris and Berlin.

Find out more about Tom

Tom learned his trade in London, creating beautiful packaging for some huge household names such as Coca-Cola, Nestle, Jameson, Quorn and Ski.

An appreciation for design’s pantheon of disciplines led Tom further afield geographically and creatively; adding brand strategy, corporate branding, animation, copywriting, film production and screen-printing to his arsenal of abilities. He has even provided strategic design consultancy to the video game industry.

Away from client work, Tom has successfully “Kickstarted” a cycling lifestyle brand called Pilgrim.

Visit Tom’s Linkedin Profile »