Why Logic and Magic Inc?
Logic: left-brain, detail oriented, factual, language and numeracy, analytical, practical, strategic.
Magic: right-brain, big-picture oriented, imagination, symbols and imagery, creative, intuitive, insightful.
Each approach has its benefits, but combined – or incorporated – we believe they're potent force for business success.
David & Goliath by Malcolm Gladwell
Eat The Big Fish by Adam Morgan
Overthrow: 10 Ways To Tell A Challenger Story by Adam Morgan and Malcolm Devoy
What Great Brands Do: The Seven Brand-Building Principles That Separate The Best From The Rest by Denise Lee Yohn
© 2017 Logic & Magic Inc..